Privacy Policy
Last Updated: June 2026
Who We Are
Baker Cake is operated by Emily Close, trading as Baker Cake ("we", "us", "our").
Website: www.baker-cake.co.uk
Email: enquiries.bakercake@gmail.com
Baker Cake is the data controller responsible for the personal information collected through this website and during the course of providing our services
What Information We Collect
We may collect and process the following personal information:
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Name
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Email address
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Telephone number
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Postal or delivery address
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Wedding or event details
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Venue information
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Dietary and allergen information provided by you
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Enquiry details and correspondence
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Booking and payment information
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Design notes, sketches and consultation records
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Photographs or images you choose to share with us
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Photographs of cakes and events created by Baker Cake
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Website usage information collected through cookies and similar technologies
We do not intentionally collect special category personal data unless you voluntarily provide information relating to dietary requirements, allergies or other information relating to your order.
How We Collect Your Information
We collect information when you:
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Complete a contact form on our website
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Email, call or message us
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Request a brochure or quotation
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Attend a consultation or design appointment
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Make a booking
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Subscribe to marketing communications
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Interact with our website
Why We Collect Your Information
We use your information to:
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Respond to enquiries
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Provide quotations
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design, prepare and deliver your cake or other products
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Manage bookings and contracts
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Process payments and maintain financial records
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Communicate regarding your order
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Coordinate arrangements with venues and other suppliers involved in your event
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Maintain a portfolio and archive of previous work
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Promote Baker Cake through our website, social media and marketing materials
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Comply with legal and regulatory obligations
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Improve our website and services
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Send marketing communications where you have consented to receive them
Lawful Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
Contract
Where processing is necessary to provide products or services you have requested.
Legal Obligation
Where we are required to retain records for tax, accounting, or regulatory purposes.
Legitimate Interests
To manage enquiries, maintain business records, coordinate wedding and event arrangements, maintain a portfolio of our work, and improve our services.
Consent
Where you have specifically agreed to receive marketing communications or where consent is otherwise required.
You may withdraw your consent at any time.
Who We Share Your Information With
We may share your information with trusted third parties where necessary to provide our services, including:
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Website and hosting providers
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Email service providers
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Payment processors
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Accounting software providers
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Project management and business administration platforms
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Postal and delivery services where required to send products
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Professional advisors
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Venues and other suppliers involved in your event, where necessary to coordinate delivery, set up, styling, design details or other aspects of the service being provided
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Regulatory authorities where required by law
Examples of wedding suppliers with whom information may be shared include wedding planners, venue coordinators, stylists, florists, photographers, and other suppliers involved in the planning and delivery of your event.
Where practical, we will only share information with suppliers that is necessary for the coordination and fulfilment of your order.
Photographs of items created by Baker Cake may be retained and used as part of our portfolio and marketing activities under our legitimate interests in promoting our business, provided that such use does not unfairly impact the privacy rights of individuals.
Where photographs supplied by clients or professional photographers are displayed or used for marketing purposes, appropriate credit will be given where requested or required.
We do not sell your personal information.
Children's Information
Our services are intended for adults making enquiries or purchases.
We do not knowingly collect personal information directly from children.
Where information relating to a child is provided as part of an order, it will be processed only for the purpose of providing the requested services.
International Transfers
Some of our service providers may process personal information outside of the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure suitable safeguards are in place and that your information receives an equivalent level of protection.
How Long We Keep Your Information
We only retain personal information for as long as is necessary to fulfil the purposes for which it was collected, and to meet our legal, accounting, and business record-keeping obligations.
Typical retention periods include:
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Enquiries, quotations and booking records: generally retained for up to 7 years
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Customer records, contracts and invoices: generally retained for up to 7 years
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Financial and accounting records: generally retained for up to 7 years
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Marketing records: until consent is withdrawn or no longer required
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Paper design sketches: generally disposed of after the event has taken place, with identifying information removed where practical before disposal
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Digital design records and sketch photographs: retained where they form part of the design development record, business archive, or portfolio
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Portfolio photographs of products and events: may be retained indefinitely as part of Baker Cake's business archive, portfolio and marketing history
Photographs supplied by clients or professional photographers will only be used where appropriate permission has been granted.
When photographs are displayed in portfolios, on social media, on our website, or in marketing materials, personal information is kept to a minimum, and will typically be limited to first initials, venue names, and event dates where relevant.
Your Rights
Under UK GDPR you have the right to:
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Access your personal information
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Request correction of inaccurate information
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Request erasure of your information
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Restrict processing
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Object to processing
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Request transfer of your information
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Withdraw consent where processing relies on consent
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Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details below
Cookies
Our website uses cookies and similar technologies.
Necessary cookies are used to ensure the website functions correctly.
Where required by law, we will obtain your consent before placing non-essential cookies on your device.
You can manage your cookie preferences using the cookie settings on our website.
Marketing Communications
We will only send marketing communications where we have a lawful basis to do so.
You may unsubscribe from marketing emails at any time by using the unsubscribe link provided or by contacting us directly.
Data Protection Complaints
If you have concerns about how your personal information has been handled, please contact us first so that we can investigate and attempt to resolve the issue.
Please email: enquiries.bakercake@gmail.com
with the subject line: "Data Protection Complaint"
We will investigate all data protection complaints fairly and without undue delay.
We aim to acknowledge all complaints within 5 working days and provide a substantive response within 30 days.
If additional time is required due to the complexity of the matter, we will inform you and explain the reasons for any delay.
If you remain dissatisfied after receiving our response, you may refer your complaint to the Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page and the "Last Updated" date will be revised accordingly.
Contact Details
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Emily Close
Baker Cake
Email: enquiries.bakercake@gmail.com
Website: www.baker-cake.co.uk